In a recent interview with Bangalore Times, Lillete Dubey discussed the evolving landscape of acting in the film industry, emphasizing that the days of glamour and star power prevailing on screen are a thing of the past. She highlighted the impact of OTT platforms on the industry, noting that they provide filmmakers the freedom to explore complex and previously uncharted subjects. The storytelling on these platforms is characterized by shades of grey in characters rather than simple good versus bad narratives. The variety of content available caters to diverse audiences, spanning from rural to urban settings and appealing to all age groups. OTT platforms have emerged as a hub for innovative storytelling and compelling performances.
Dubey emphasized that contemporary cinema transcends mere glamour and star power, with OTT platforms showcasing exceptional talent that shines based on performance rather than physical appearance. This shift has led to the recognition of a multitude of talented actors thriving in the OTT space. While there is still a place for glamorous, star-driven films, various genres and entertainment forms can coexist. The recent success of some big-budget films and the struggles of others underscore a changing audience dynamic. The evolving tastes of the audience, influenced by factors like cable TV, international travel, and OTT platforms, have led to a preference for well-crafted narratives and nuanced performances. This shift has created a platform for theater actors with refined skills to excel.
Overall, Dubey highlighted that modern audiences have become more discerning, seeking out well-crafted stories. The industry is witnessing a mix of big-budget, star-driven blockbusters that succeed alongside other films that face challenges. This contrast reflects the changing audience preferences that prioritize quality storytelling and nuanced performances.The surge in international travel over the past decade or so was followed by the rise of OTT platforms, which have raised viewers' standards. Audiences now expect high-quality storytelling and performances not only from Hollywood but also from Indian cinema. This shift has pushed everyone in the entertainment industry to improve their offerings. However, traditional theaters are facing a dilemma. With a plethora of content available online, many people question the need to spend money on tickets, snacks, and transportation for a mediocre movie screening. The exception is when it comes to big-budget blockbusters that offer an immersive experience on the big screen. As a result, theaters find themselves in a tough spot. If they have low attendance, studios may decide to release films on streaming platforms sooner, which further discourages audiences from visiting theaters. To remain relevant, the industry must adapt to changing audience preferences and provide extraordinary experiences that justify the cost of a trip to the cinema.
